Professional Preparation

2014 BAARC Scholarship recipient Garrett PetersThe Bay Area Advertising Relief Committee (BAARC) began in 1984, when the Bay Area media community gathered to provide urgent relief for one of their own, a broadcast sales representative named Wally Brazeal. Over the years, with the same spirit of generosity and concern, BAARC has assisted many members of the advertising and marketing community. In addition to helping those in urgent need, the Committee began offering mentorships to younger professionals entering the field. Now, BAARC has established a generous scholarship for San Francisco State students.


With an endowed gift of $25,000, the BAARC Scholarship for Excellence in Bay Area Radio and Audio Media will support students in the Broadcast and Electronic Communication Arts Department (BECA) at San Francisco State University with an annual award of $1,000.


The recipient of the first BAARC Scholarship is Garrett Peters, a senior at SF State majoring in BECA with an emphasis in audio production. Garrett was the production director of KSFS Media for two consecutive semesters and was elected general manager of the station for the fall 2014 semester. "It is a great honor to be the first recipient of the BAARC Scholarship," he says. "The funds I received have already alleviated some of my financial stress and will allow me to focus more on extracurricular professional development activities to advance my success."


For more information about possible financial assistance from the Bay Area Advertising Relief Committee, contact them at Consideration for financial assistance is limited to individuals employed or formerly employed in advertising, marketing, public relations, or digital media.


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