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From Financial Insight to Student Empowerment: Overmire Gift Advances Financial Literacy at SFSU

After seeing how many young people struggled with basic financial concepts, SFSU alumnus Charlie Overmire and his wife, Diane, established an endowed internship that helps students build financial knowledge, confidence and healthy money habits

Throughout his career, Charlie Overmire (B.S. ’87, International Business) saw firsthand how many young people struggled with basic financial concepts. As he approached retirement, he and his wife, Diane, decided to address the problem.

In 2025, they established the Overmire Family Endowed Internship in Finance and Economics at San Francisco State University. The program enhances the Finance and Economics Department curriculum with content, events, and activities that promote financial literacy and healthy money habits, helping students become more confident and responsible decision-makers.

Charlie built his career from the ground up. While attending Diablo Valley College, he started working at a big box retailer in Pleasant Hill, CA, taking on roles in merchandising. At that time, the company was developing plans for stores in Europe, Indonesia and Singapore. Seeing the opportunity for overseas advancement Charlie chose to study International Business at SFSU.

After graduating from SFSU, he entered the company’s management program and steadily advanced, eventually managing stores and hiring staff, including for new stores in Hawaii and Guam. When the company later refocused on only the domestic U.S. market, Charlie was promoted to a role in store operations finance, which included training new district and store managers. When the company later merged with a traditional retailer, Charlie continued in the same role supporting both retail formats.  

Early in his management experience, Charlie noticed a troubling pattern: many hourly associates lacked even basic financial knowledge. “They really didn’t have any personal finance literacy, let alone training,” he says. “It was kind of like trying to get them to understand basic things. It was all new to them.” Charlie also saw a similar personal financial literacy opportunity later on when working with new store managers on how to interpret their store profit and loss statements.

“They really didn’t have any personal finance literacy, let alone training. It was all new to them.” 

—Charlie Overmire (B.S. ’87) on colleagues he encountered 
early in his management experience

Today, financial literacy has become a national priority. Thirty states, including California, now require public high schools to offer financial literacy courses. California plans to launch its program in the 2027–28 academic year, with the course becoming a graduation requirement by 2030–31.

When the COVID-19 pandemic created an opportunity for early retirement after 37 years, Charlie began thinking about how to give back. He and Diane saw the endowed internship as a meaningful way to equip SFSU students with essential financial knowledge.

Campus screening of the award-winning documentary This Is Not Financial Advice
Campus screening of the award-winning documentary This Is Not Financial Advice

The campus screening of the award-winning documentary This Is Not Financial Advice drew about 100 attendees, mostly SFSU students

Under the leadership of fund director Venoo Kakar, professor of Economics in SFSU’s Lam Family College of Business, the program has already hosted events such as a campus screening of the award-winning documentary This Is Not Financial Advice. The March event drew about 100 attendees, mostly students, and featured a live interview with director Zach Ingrasci and Financial Industry Regulatory Authority Inc. (FINRA) director Jacob Yunger.

Venoo Kakar, professor of Economics in SFSU’s Lam Family College of Business
Attendees at the campus screening of the award-winning documentary This Is Not Financial Advice
Campus screening of the award-winning documentary This Is Not Financial Advice

Above: The campus screening of the award-winning documentary This Is Not Financial Advice prompted several questions and comments from those in attendance
At far left, Economics professor Venoo Kakar speaks to attendees.

“College students often navigate financial decisions with limited resources, making them one of the more financially vulnerable populations on campus,” Kakar says. “This endowed internship is designed to meet them where they are, equipping them with practical knowledge and confidence in financial decision-making.”

The film examines crypto investing through the story of Dogecoin investor Glauber “Pro” Contessoto, offering a cautionary look at modern investing and social media influence. Overmire intern Ling-Fong Chung, a first-year master’s student in SFSU’s Quantitative Economics program, helped organize the event, which sparked strong engagement from students.

“College students often navigate financial decisions with limited resources, making them one of the more financially vulnerable populations on campus. This endowed internship is designed to meet them where they are, equipping them with practical knowledge and confidence in financial decision-making.”

—Venoo Kakar, professor of Economics in SFSU’s Lam Family College of Business

Professor Kakar hopes the program will expand its reach across campus through additional events and programming.

“The internship represents a unique opportunity to advance student-centered financial literacy programming at SFSU,” Professor Kakar says. “It provides hands-on experience in translating financial concepts into accessible, relevant initiatives that resonate with peers. Through the intern’s role, the initiative empowers students to normalize conversations about money and fosters a culture of informed financial decision-making across the SFSU community. This is especially relevant at a time when many Gen Z and millennial students turn to social media for financial advice.”

“The initiative empowers students to normalize conversations about money and fosters a culture of informed financial decision-making across the SFSU community. This is especially relevant at a time when many Gen Z and millennial students turn to social media for financial advice.” 

—Venoo Kakar, professor of Economics in SFSU’s Lam Family College of Business

Ling-Fong, who graduated from the University of California Berkeley with a degree in biophysics, has already seen that interest grow. “Students from across the campus are interested and want more education on financial literacy and personal finance,” she says. “I personally spoke with clubs as diverse as the Financial Technology, Black Student Union and Cinema student orgs, who are considering putting on their own financial literacy events because their members were asking for some guidance.”

She is also launching, under Professor Kakar’s guidance, a book club centered on The Psychology of Money by Morgan Housel, with copies distributed at the March screening through the Overmires’ gift.

“The book club is happening not only to take advantage of this gift, but also to talk about the emotions that are, many times, behind personal finance decisions,” Ling-Fong says. “I appreciate that as the Overmire Family Endowment intern, I was given a chance to learn more about financial literacy, student leadership, salesmanship, and behavior.”

“The book club [centered on The Psychology of Money] is happening not only to take advantage of this gift, but also to talk about the emotions that are, many times, behind personal finance decisions.”

—Ling-Fong Chung, Overmire Family Endowment intern & first-year master’s student 
in SFSU’s Quantitative Economics program

For Charlie, the motivation to give back reflects his gratitude to SFSU.

“SFSU helped me be successful and get to a point where I could give back, so hopefully we can create some skillsets in students so that 30, 40 years from now they’re doing the same thing for the University,” he says.

“I don’t think that I would have progressed as far in my career without a degree from San Francisco State, as getting promoted up through the management ranks would have been a lot tougher. Also, we didn’t have financial literacy (courses) back then, but San Francisco State taught me how to think critically. It taught me how to communicate professionally and manage people. So now we’re just giving back to the institution that helped me throughout my career.”

“I don’t think that I would have progressed as far in my career without a degree from San Francisco State. [...] San Francisco State taught me how to think critically. It taught me how to communicate professionally and manage people. So now we’re just giving back to the institution that helped me throughout my career.” 

—Charlie Overmire (B.S. ’87)

For more information about donating to the Lam Family College of Business, contact:

Sukhie Bal

Senior Director of Development

Lam Family College of Business

sukhie@sfsu.edu

(415) 338-3723

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Denny Luther ’65: “SF State Did Me Right”

With a life that has spanned continents, Dennis “Denny” Luther (B.A., Business Administration, ’65) helps students chart their own paths through his family's philanthropic support

From humble beginnings in Placerville, Calif., to the glitz of San Francisco, a two-year stint in the Army in Alaska in the ’60s, living in a van while touring throughout Europe in the ’70s, and finally landing back in San Francisco, the global trek of Dennis “Denny” Luther ’65 is as impressive as his career trajectory and as noble as his desire to help students secure an SFSU education.

Mind you, Denny’s is no ordinary story. Rather, it’s one filled with calculated choices. His decision to attend SFSU ultimately led to a successful career as a computer programmer who, along with his business partner, built, grew, and sold their company. Denny will be the first to tell you that he wasn’t sure how it was going to turn out. In fact, he had doubts that he would even be successful in college and beyond. That success, though, is well proven, and Denny is happy to share the fruits of that success by lending a helping hand to students in need.

Despite his claim that he was not a great student, Denny applied to and was accepted at San Jose State, Fresno State, and SF State. “I picked San Francisco. That’s where the Giants and Niners were and that’s where you could see a good Broadway play,” he says with a laugh.

Turned out to be a great decision. Focusing his studies on business and inspired by his success in classes in Statistics and Programming, Denny graduated with a degree in Business Administration with an emphasis in Quantitative Management. From SFSU, Denny was off to his Army stint where he served as editor of the base newspaper in Alaska. He returned to California and was hired as a salesman for Univac as business computing gained wider acceptance.

Sales, however, were not Denny’s strength. Discouraged, he was about to quit Univac, but his manager saw something in him that stood out and Denny was moved over to support businesses that bought or leased Univac computers. This gave Denny the chance to develop his programming skills to the point where he was teaching companies with computers how to program them to maximize their efficiency. Soon, however, the appeal of travelling across Europe captured his attention, so Denny gave up his Univac job.

After living in a van as he traversed through London, Amsterdam, France, Germany, Spain, and Morocco, Denny returned to San Francisco and connected with an SFSU fraternity brother, Tom Luther (no relation), and tended bar in his restaurant a few nights a week. In the upper floors of the building that housed the restaurant, Denny’s future business partner and former IBM salesman Jack Baird was making a living as a computer programming consultant, focusing on getting doctors, dentists, medical groups, and hospitals to sign up for medical and dental billing services. The benefit for the businesses was that with the computerized billing systems, they would get paid in just a week instead of the traditional 30 to 45 days.

Dennis and Barbara Luther

Dennis and Barbara Luther

Dennis and Barbara Luther at a student research showcase

Dennis and Barbara Luther at a student research showcase

Denny and Baird teamed up and gained more clients to handle electronic billing to Medicare, Medi-Cal, and other large insurers. Their business, Data Systems Group, caught on, and was purchased by Bluebird, which has since been acquired by Experian Healthcare.

As Denny says, “My party line is I woke up on January 1, 2013 with money in the bank and time on my hands.” As part of the sale, Denny set up a donor advised fund (DAF). A devout Christian, Denny and his wife Barbara share a passion for tithing and they have chosen, through their DAF, to set up a scholarship for SFSU undergraduate students who are majoring in Computer Science, are the first generation in their family to go to college, and who have demonstrated financial need.

“It breaks my heart,” Denny said when asked about his motivation for setting up the scholarship. “College is so damned expensive, and you can’t go there on your own. I’m hoping that this will help them through school and they’ll have a college degree and one thing will lead to another, and then to another.”

Much like one thing led to another and another for Denny, he’s hoping that recipients of the Luther Family Scholarship will find the financial support he and Barbara offer impactful to put them on the course to life-changing learning experiences.

“It breaks my heart. College is so damned expensive, and you can’t go there on your own. I’m hoping that this will help them through school and they’ll have a college degree and one thing will lead to another, and then to another."

—Dennis Luther (B.A., Business Administration, ’65)

Denny is grateful that he attended SFSU, something he calls a wonderful experience. “I still have friends from State. I wasn’t sure that I had the wherewithal to be a college student, but then in my sophomore year I got a B in biology and said, ‘Well, I can do this!’”

Not only could he do it, but Denny did it very well. And, today he stands by the words on the customized donor brick he placed outside of the Nassar Family Gym: “Denny Luther ’65, SF State Did Me Right.”

For more information, contact:

David Fierberg, MNA, CFRE

Executive Director of Development

dfierberg@sfsu.edu

(415) 405-3966

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