alum

Denny Luther ’65: “SF State Did Me Right”

With a life that has spanned continents, Dennis “Denny” Luther (B.A., Business Administration, ’65) helps students chart their own paths through his family's philanthropic support

From humble beginnings in Placerville, Calif., to the glitz of San Francisco, a two-year stint in the Army in Alaska in the ’60s, living in a van while touring throughout Europe in the ’70s, and finally landing back in San Francisco, the global trek of Dennis “Denny” Luther ’65 is as impressive as his career trajectory and as noble as his desire to help students secure an SFSU education.

Mind you, Denny’s is no ordinary story. Rather, it’s one filled with calculated choices. His decision to attend SFSU ultimately led to a successful career as a computer programmer who, along with his business partner, built, grew, and sold their company. Denny will be the first to tell you that he wasn’t sure how it was going to turn out. In fact, he had doubts that he would even be successful in college and beyond. That success, though, is well proven, and Denny is happy to share the fruits of that success by lending a helping hand to students in need.

Despite his claim that he was not a great student, Denny applied to and was accepted at San Jose State, Fresno State, and SF State. “I picked San Francisco. That’s where the Giants and Niners were and that’s where you could see a good Broadway play,” he says with a laugh.

Turned out to be a great decision. Focusing his studies on business and inspired by his success in classes in Statistics and Programming, Denny graduated with a degree in Business Administration with an emphasis in Quantitative Management. From SFSU, Denny was off to his Army stint where he served as editor of the base newspaper in Alaska. He returned to California and was hired as a salesman for Univac as business computing gained wider acceptance.

Sales, however, were not Denny’s strength. Discouraged, he was about to quit Univac, but his manager saw something in him that stood out and Denny was moved over to support businesses that bought or leased Univac computers. This gave Denny the chance to develop his programming skills to the point where he was teaching companies with computers how to program them to maximize their efficiency. Soon, however, the appeal of travelling across Europe captured his attention, so Denny gave up his Univac job.

After living in a van as he traversed through London, Amsterdam, France, Germany, Spain, and Morocco, Denny returned to San Francisco and connected with an SFSU fraternity brother, Tom Luther (no relation), and tended bar in his restaurant a few nights a week. In the upper floors of the building that housed the restaurant, Denny’s future business partner and former IBM salesman Jack Baird was making a living as a computer programming consultant, focusing on getting doctors, dentists, medical groups, and hospitals to sign up for medical and dental billing services. The benefit for the businesses was that with the computerized billing systems, they would get paid in just a week instead of the traditional 30 to 45 days.

Dennis and Barbara Luther

Dennis and Barbara Luther

Dennis and Barbara Luther at a student research showcase

Dennis and Barbara Luther at a student research showcase

Denny and Baird teamed up and gained more clients to handle electronic billing to Medicare, Medi-Cal, and other large insurers. Their business, Data Systems Group, caught on, and was purchased by Bluebird, which has since been acquired by Experian Healthcare.

As Denny says, “My party line is I woke up on January 1, 2013 with money in the bank and time on my hands.” As part of the sale, Denny set up a donor advised fund (DAF). A devout Christian, Denny and his wife Barbara share a passion for tithing and they have chosen, through their DAF, to set up a scholarship for SFSU undergraduate students who are majoring in Computer Science, are the first generation in their family to go to college, and who have demonstrated financial need.

“It breaks my heart,” Denny said when asked about his motivation for setting up the scholarship. “College is so damned expensive, and you can’t go there on your own. I’m hoping that this will help them through school and they’ll have a college degree and one thing will lead to another, and then to another.”

Much like one thing led to another and another for Denny, he’s hoping that recipients of the Luther Family Scholarship will find the financial support he and Barbara offer impactful to put them on the course to life-changing learning experiences.

“It breaks my heart. College is so damned expensive, and you can’t go there on your own. I’m hoping that this will help them through school and they’ll have a college degree and one thing will lead to another, and then to another."

—Dennis Luther (B.A., Business Administration, ’65)

Denny is grateful that he attended SFSU, something he calls a wonderful experience. “I still have friends from State. I wasn’t sure that I had the wherewithal to be a college student, but then in my sophomore year I got a B in biology and said, ‘Well, I can do this!’”

Not only could he do it, but Denny did it very well. And, today he stands by the words on the customized donor brick he placed outside of the Nassar Family Gym: “Denny Luther ’65, SF State Did Me Right.”

For more information, contact:

David Fierberg, MNA, CFRE

Executive Director of Development

dfierberg@sfsu.edu

(415) 405-3966

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The Power of Support: Megan Rogers’ Story of Resilience

Megan credits SF State and its donors for helping her emerge as a confident, capable leader, noting that SF State is ‘through the charts’ for rate of return

When Megan Rogers (B.S., Public Health, ’24) walked across the stage to receive her degree from San Francisco State University, it marked more than just the culmination of her academic journey. It symbolized resilience, transformation, and the impact of community.

A fourth-generation San Franciscan, Megan’s path to SF State was anything but straightforward. Accepted into a University of California school at 18, she soon found herself unprepared for the challenges of higher education. “I always enjoyed school. I loved learning, but I wasn’t fully ready to be present for my studies,” she recalls. After withdrawing from college at 19, Megan spent years in a cycle of returning to school, taking breaks, and navigating struggles like addiction, homelessness, and self-doubt.

Finally, in her late thirties, Megan re-enrolled at SF State with a renewed purpose. “I really just wanted to complete school for myself — not just to get the degree or accolades, but to finish something,” she says. “The learning arena filled my soul.”

Returning to college, Megan discovered a vibrant and supportive community at SF State — a “sanctuary,” she recalls. It was the kind of university experience she “had always yearned to be a part of” and where she felt she really mattered and made a difference. Initially, she focused on earning a degree in Public Health, drawn to the field by her passion for accessible and affordable healthcare. Her public health internship at Thurgood Marshall Academic High School in San Francisco reaffirmed her commitment to community health.

“The learning arena filled my soul.” 
—Megan Rogers (B.S., Public Health, ’24)

However, it was a ceramics class that truly transformed her journey. “I just fell in love with ceramics,” Megan explains. “And I thought, ‘Oh, I could add this as a minor.” The creative environment of School of Art became a cornerstone of her University experience as she added double minors in Studio Art and Holistic Health. Through SF State’s pilot Art Handling program, Megan gained practical skills and found a cohort of “quirky and supportive” peers who shared her enthusiasm and amongst whom she could be herself. Megan reminisces, “It was one of the few programs with mandatory field trips to SFMOMA and the de Young. And, oh, my goodness, I just felt my spirit come alive!”

Scholarships played a pivotal role in Megan’s ability to thrive at SF State. As the recipient of multiple donor-funded scholarships and awards — including the Willie L. Brown, Jr. Fellowship, Vincent Costantino Endowed Scholarship, John Irwin Memorial Scholarship, Dr. Leslie and Phyllis Wong Endowed Scholarship, and the Donalida Merrilat Endowed Scholarship, among others — Megan was able to focus fully on her education. While she initially balanced two part-time jobs that totaled 40 hours/week and multiple side gigs, scholarships eventually allowed Megan to reduce her workload and concentrate on academics.

“At one point, scholarships meant the difference between working 40 hours a week or 10 hours on-call,” Megan recalls. “At another, it was the difference between living in a safe, clean environment versus facing potential homelessness.” Without scholarships, she believes she might have delayed her degree, accumulated significant debt, or put her education on hold altogether. The opportunities created by these scholarships, she explains, inevitably had a ripple effect that positively impacted multiple areas of her life: “Because I was able to work manageable hours and remain in San Francisco, I had access to life-changing opportunities, such as applying for a prestigious fellowship and joining the pilot Art Handling program,” Megan says.

“Because I was able to work manageable hours and remain in San Francisco, I had access to life-changing opportunities, such as applying for a prestigious fellowship and joining the pilot Art Handling program.”
—Megan Rogers (B.S., Public Health, ’24)

These scholarships didn’t just provide financial relief. Speaking directly to SF State donors, Megan says, “Your support creates opportunities for students at a public university who might otherwise feel unseen, unheard, or unsupported. I did not always believe in my ability to succeed or feel deserving of the opportunities I pursued. Being chosen as a scholarship recipient was a profound affirmation of my self-worth, shifting how I viewed myself and my potential.”

Megan’s experience at SF State inspired her to give back. She mentored fellow students through Project Rebound, encouraging them to pursue scholarships and their goals. In her final semester, she deepened her understanding of public policy, connecting it to her lived experiences of homelessness, her nonprofit work in housing, and community health. Her involvement in the Willie L. Brown, Jr. Fellowship led to an invitation for her to draft legislative policy. The bill passed, an accomplishment that boosted her self-confidence and solidified her belief in the power of education to create change. Now a proud San Francisco State University graduate, Megan credits SF State and its donors for helping her emerge as a confident, capable leader.

Megan Rogers - alum

Megan Rogers during the SFSU Art Handling pilot program (summer 2024)

Megan Rogers - alum

Megan Rogers participating in the Willie Brown Fellowship — District 5, CCSF Board of Supervisors (spring 2024)

Megan Rogers - alum

Megan Rogers at Commencement 2024

“Your support creates opportunities for students at a public university who might otherwise feel unseen, unheard, or unsupported. Being chosen as a scholarship recipient was a profound affirmation of my self-worth, shifting how I viewed myself and my potential.” 
—Megan Rogers (B.S., Public Health, ’24)

With 70% of SF State students relying on financial aid, contributions to scholarships create opportunities for those who need it most. Megan has a heartfelt message for past and prospective SF State donors: “Extending far beyond the classroom, your generosity touches the hearts and shapes the futures of students striving to achieve their dreams,” she says. “By investing in scholarships, you are not just supporting education; you are fostering a long-lasting effect of growth and progress that extends far beyond the University. […] So, for rate of return and what to invest in, SF State is through the charts,” Megan concludes.

The higher education ratings certainly agree with her: SF State’s 2024 ranking as 8th in the nation* for social mobility underscores our students’ potential to create meaningful change, their long-lasting contributions to our communities, and the transformative power of donor support.

“By investing in scholarships, you are fostering a long-lasting effect of growth and progress that extends far beyond the University. So, for rate of return and what to invest in, SF State is through the charts.” 
—Megan Rogers (B.S., Public Health, ’24)

* U.S. News & World Report ranked SF State 8th in the nation for social mobility in its 2024 Best Colleges list.

 

For more information about donating to scholarships, contact:

Anjali Billa

Associate Vice President of University Development

anjalibilla@sfsu.edu

(415) 405-3625

Read more about Anjali