Denny Luther ’65: “SF State Did Me Right”
With a life that has spanned continents, Dennis ”Denny“ Luther (B.A., Business Administration, ’65) helps students chart their own paths through his family's philanthropic support
From humble beginnings in Placerville, Calif., to the glitz of San Francisco, a two-year stint in the Army in Alaska in the ’60s, living in a van while touring throughout Europe in the ’70s, and finally landing back in San Francisco, the global trek of Dennis “Denny” Luther ’65 is as impressive as his career trajectory and as noble as his desire to help students secure an SFSU education.
Mind you, Denny’s is no ordinary story. Rather, it’s one filled with calculated choices. His decision to attend SFSU ultimately led to a successful career as a computer programmer who, along with his business partner, built, grew, and sold their company. Denny will be the first to tell you that he wasn’t sure how it was going to turn out. In fact, he had doubts that he would even be successful in college and beyond. That success, though, is well proven, and Denny is happy to share the fruits of that success by lending a helping hand to students in need.
Despite his claim that he was not a great student, Denny applied to and was accepted at San Jose State, Fresno State, and SF State. “I picked San Francisco. That’s where the Giants and Niners were and that’s where you could see a good Broadway play,” he says with a laugh.
Turned out to be a great decision. Focusing his studies on business and inspired by his success in classes in Statistics and Programming, Denny graduated with a degree in Business Administration with an emphasis in Quantitative Management. From SFSU, Denny was off to his Army stint where he served as editor of the base newspaper in Alaska. He returned to California and was hired as a salesman for Univac as business computing gained wider acceptance.
Sales, however, were not Denny’s strength. Discouraged, he was about to quit Univac, but his manager saw something in him that stood out and Denny was moved over to support businesses that bought or leased Univac computers. This gave Denny the chance to develop his programming skills to the point where he was teaching companies with computers how to program them to maximize their efficiency. Soon, however, the appeal of travelling across Europe captured his attention, so Denny gave up his Univac job.
After living in a van as he traversed through London, Amsterdam, France, Germany, Spain, and Morocco, Denny returned to San Francisco and connected with an SFSU fraternity brother, Tom Luther (no relation), and tended bar in his restaurant a few nights a week. In the upper floors of the building that housed the restaurant, Denny’s future business partner and former IBM salesman Jack Baird was making a living as a computer programming consultant, focusing on getting doctors, dentists, medical groups, and hospitals to sign up for medical and dental billing services. The benefit for the businesses was that with the computerized billing systems, they would get paid in just a week instead of the traditional 30 to 45 days.
Dennis and Barbara Luther
Dennis and Barbara Luther at a student research showcase
Denny and Baird teamed up and gained more clients to handle electronic billing to Medicare, Medi-Cal, and other large insurers. Their business, Data Systems Group, caught on, and was purchased by Bluebird, which has since been acquired by Experian Healthcare.
As Denny says, “My party line is I woke up on January 1, 2013 with money in the bank and time on my hands.” As part of the sale, Denny set up a donor advised fund (DAF). A devout Christian, Denny and his wife Barbara share a passion for tithing and they have chosen, through their DAF, to set up a scholarship for SFSU undergraduate students who are majoring in Computer Science, are the first generation in their family to go to college, and who have demonstrated financial need.
“It breaks my heart,” Denny said when asked about his motivation for setting up the scholarship. “College is so damned expensive, and you can’t go there on your own. I’m hoping that this will help them through school and they’ll have a college degree and one thing will lead to another, and then to another.”
Much like one thing led to another and another for Denny, he’s hoping that recipients of the Luther Family Scholarship will find the financial support he and Barbara offer impactful to put them on the course to life-changing learning experiences.
“It breaks my heart. College is so damned expensive, and you can’t go there on your own. I’m hoping that this will help them through school and they’ll have a college degree and one thing will lead to another, and then to another."
—Dennis Luther (B.A., Business Administration, ’65)
Denny is grateful that he attended SFSU, something he calls a wonderful experience. “I still have friends from State. I wasn’t sure that I had the wherewithal to be a college student, but then in my sophomore year I got a B in biology and said, ‘Well, I can do this!’”
Not only could he do it, but Denny did it very well. And, today he stands by the words on the customized donor brick he placed outside of the Nassar Family Gym, “Denny Luther ’65, SF State Did Me Right.”
For more information about donating to the Lam Family College of Business, contact:
Sukhi Bal
Senior Director of Development
Lam Family College of Business
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